Aputure is shipping their new microphone: “Aputure Deity” (meant to be a competitor to the Sennheiser 416, like the Rode NTG3 is) Posted on January 13, 2017 by David Peterson The Deity will retail at $369 USD or $429 in a kit with a Rycote Lyre shock handle. Their launch video from yesterday: https://www.youtube.com/watch?v=eyOTivakluM Curtis Judd reviewed it: https://www.youtube.com/watch?v=kom1nMM0DrQ TubeShooterMag also reviewed it: http://tubeshooter.co.uk/2017/01/01/aputure-unleash-chinese-deity-on-the-world/ https://www.youtube.com/watch?v=POawJfj21g4 Other coverage: http://www.redsharknews.com/audio/item/4251-aputure-takes-aim-at-prestigious-rivals-with-new-shotgun-mic http://thehouseofvideo.com/2017/01/11/Is-the-new-Aputure-Deity-shotgun-mic-a-Rode-killer/ http://www.4kshooters.net/2017/01/10/aputure-deity-is-a-new-affordable-pro-grade-shotgun-microphone/